Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving visitor traffic (quantity and quality) to a website from search engines based on activities that modify content, meta data, inbound links, etc. Search engine traffic is organic or algorithmic in nature as opposed to paid search engine advertising. There are two main concepts to search engine optimization: relevance and popularity. Pages must be relevant to an audience as determined by keywords and outbound links. It must also be popular, evidenced by inbound links. There are 3 standard programs we offer to optimize and promote a site. We may also design custom programs as requested. Each of the 3 standard programs is outlined below.

Relevance

The goal of these two programs is optimize your website and pages so search engines see them as authority sites over time and return them in favorable search engine result page (SERP) positions.

• Keyword Analysis - Using search engine tools as well as proprietary processes and tools we determine sets of keywords and phrases based on their popularity, conversion rates, and competition that will best work for your pages and site in general.
• On-Page Content Optimization - We review each page at the time of release to ensure it is properly optimized. We review meta tags (Title, Description, Keywords) and page content against our keyword analysis.

Contact our Professional Services Team to begin your SEO campaign.